Back to All Success Stories

The Guardian and Observer

The Guardian and Observer


Each year, The Guardian and Observer launch an appeal to support charities and good causes close to their readers’ hearts.

In 2023, the appeal focused on aid for refugees and asylum seekers with three charities sharing in the donations:

  • Refugee Councils of Britain
  • Refugees at Home and;
  • No Accommodation Network (NACCOM)

Each provides frontline help to homeless and destitute refugees and asylum seekers and campaigns for a more humane asylum system.

Previous appeals have focused on climate justice, poverty & hardship and disadvantaged young people.

Distributing donations quickly, safely and efficiently

Charities Trust is proud to support The Guardian and Observer appeal.

We provide management and donation processing services, helping to ensure that reader donations plus Gift Aid are distributed quickly, safely and efficiently to each year’s chosen charities.

Readers are provided with a range of ways to support the appeal including online donation pages and a dedicated telephone number as well as a range of payment options including credit/debit cards and PayPal.

Behind the scenes, reports and analytics help the Guardian and Observer teams to track the appeal’s progress while our low, not-for-profit fees ensure more gets to the charity partners.

In 2023, the appeal raised over £1.4m – the eighth successive year that Guardian and Observer readers have donated more than £1m.

Impact of the appeal

Charities Trust services used

  • Appeals
  • Due diligence 
  • Reporting 

We are incredibly proud to support such an important annual appeal. The Guardian and Observer teams do an incredible job for their chosen charities. Our focus is always on ensuring we process reader donations quickly and securely so that the people in need can be supported.

Linda Minnis CEO, Charities Trust
Get in touch to see how we could grow giving together Get in touch to see how we could grow giving together

Get in touch to see how we could grow giving together