The Big Give appeal to raise funds for those affected by the Grenfell Tower fire has raised a staggering £2.6m - its biggest individual appeal to date. We were delighted to work with the Big Give to support the processing of the donations.
Set up in the hours following the fire with The K&C Foundation, the appeal offered to double public donations through match funding commitments from local companies and philanthropists including The Cadogan Estate, Julia and Hans Rausing, Monsoon Accessorize, DMGT Plc, Reed Recruitment and The Bjorgolfsson Family.
The appeal raised £1m in the first 48 hours and hit £2m a week after the fire, a testament to the generosity of the UK public. Over 12,000 people donated to the campaign. A total of £1,184,032 public donations were matched with a further £244,582 being contributed in unmatched donations and Gift Aid, raising a total of £2,612,646.
The appeal contributed to a total of £5.75m raised by The K&C Foundation. Over 50% of all of the funds raised have now been committed:
Thanking everyone involved for their incredible generosity, entrepreneur James Reed, a trustee of the Big Give, said: “We have been humbled by the incredible response of the public to our appeal, and are grateful to our partners at The K&C Foundation for ensuring that the funds raised are being used to best effect. We’ve seen incredible acts of generosity throughout the past twelve weeks. The whole concept of match funding is that giving together is better, and there has certainly been a sense of ‘coming together’ to support the North Kensington community.”
congratulations to our client @Sensata winner of the Best Overall Campaign #NPGEA2019 #PayrollGiving #GiveasYouEarn #Congratulations #Amazingeffort https://t.co/KfIbeA3Thg
Congratulations to our client @LiveNationUK winner of Most Engaging Campaign - Medium Employer #NPGEA2019 #PayrollGiving #GiveasYouEarn #Congratulations #Amazingeffort https://t.co/hgjhjiaUiY
Congratulations to our client @LiveNationUK winner of Most Innovative Campaign - Medium Employer #NPGEA2019 #PayrollGiving #GiveasYouEarn #Congratulations #Amazingeffort https://t.co/wNZuV6olaf
Here's just some of the great people we're working with to support their charitable giving