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Liverpool based Charities Trust announces rebranding

Published on 15 Apr, 2024

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Charities Trust | Growing Giving

Charities Trust has unveiled a new brand positioning, visual identity and website to support its purpose of increasing the flow of giving to the UK charity sector.

LIVERPOOL, UK – April 18th, 2024 – Charities Trust, the not-for-profit processing partner for charitable giving, today announced a major rebrand as part of its efforts to provide UK businesses and public sector organisations with the processing efficiencies, assurance and expertise they need to grow the business and social impact of their giving initiatives.

Founded in 1987, Charities Trust has established itself as a leader in Payroll Giving processing. Today, it offers a range of services including Corporate Giving, Match Giving, Corporate Foundations, Appeals and Fundraising to many of the UK’s largest and most respected businesses.

The rebrand is based on extensive input from clients and partners and includes revised messaging, a new logo and visual identity system which launches this week through a new website.

“We’re really excited to share both our new look and promise of ‘growing giving with you’ which reflects our ongoing commitment to working in partnership with our clients to increase the flow of giving to the UK charity sector” said Linda Minnis, Chief Executive, Charities Trust. “It’s a major milestone for the business as we extend and further digitise our service offering to make it easier and more efficient for our clients and their employees to give to the causes that matter to them” she added.

Charities Trust sits at the heart of UK corporate giving, connecting over 1,500 clients and partners with over 23,000 registered and fully vetted UK charities and good causes. The new logo captures the idea of partnership and shared purpose between Charities Trust, its clients, partners and the charities they support.

In addition to its website, the new Charities Trust brand will be rolled out across all communications channels and touchpoints including social media, PR and all aspects of its client experience.

To learn more about Charities Trust and its range of digitally enabled charitable giving services visit or email

About Charities Trust

Charities Trust is a leading not-for-profit processing partner for charitable giving. Founded in 1987, we offer a range of digitally enabled services to help our clients and their employees raise millions of pounds for good causes, easily, safely and tax effectively. Over the last decade alone, we have processed over £1bn, increasing the flow of giving to the UK charity sector while helping clients such as Aviva, Coca-Cola, Nationwide, NatWest Group, Cadent and the Benefact Group increase the business and social impact of their giving programmes. For more information visit